Gondwana traditionally targeted men and women aged 40 to 65 who enjoyed travel. To appeal to a younger demographic, they launched a new brand campaign.

As the only Australian outdoor adventure clothing brand in a crowded market, Gondwana had a unique position to leverage. Our main message highlighted this distinction. We aimed to showcase Gondwana as the go-to brand for not just travelers but adventurers as well.

We proposed a campaign centered around two individuals seeking adventure in iconic Australian locations.