Velieris Carpets manufactures the most luxurious carpets on the market, being the only company that uses 100% Alpaca fibers in their products.

They approached us seeking a strong brand campaign to convey this unique feature.

During our in-depth analysis of the brand, we discovered that Velieris not only uses 100% Alpaca fibers but also avoids chemicals and dyes in their manufacturing process. All the colors they offer are achieved by blending different naturally colored Alpaca fibers rather than through dyeing.

This insight inspired me to create a campaign featuring actual Alpacas. I envisioned different Alpacas standing on the carpets made from their own fibers, highlighting the natural and sustainable aspect of Velieris Carpets.