Innui Shoes, a new brand with no previous branding, targets women aged 16 to 35 who are focused on trendy footwear. With no established personality or voice, we aimed to create a strong female character to lead their summer campaign. 

The focus was on platform wedge heels and Roman sandals. We developed the story of a strong, bohemian woman traveling through the desert while maintaining her glamorous look. This narrative captures the essence of the brand and appeals to its target market.